Where to Stay in London

Overview

London is a city of villages — distinct neighborhoods with their own identity. Knowing them helps you experience the city like a local.

Neighborhoods

Shoreditch / Brick Lane

East London's creative hub. Street art murals, vintage markets on Brick Lane, craft coffee, independent restaurants. The epicenter of London's tech startup scene.

Best for
Street art, vintage markets, Sunday Brick Lane market, food

Notting Hill

Pastel-colored Victorian houses, the famous Portobello Road Market (Saturday), and the Notting Hill Carnival (August bank holiday). Very photogenic.

Best for
Portobello Market (Saturday), Carnival, photography, cafés

South Bank

The Thames South Bank is London's cultural spine — Tate Modern, the Globe Theatre, Borough Market, and the Millennium Bridge with stunning City views.

Best for
Tate Modern, Borough Market, Thames walks, Shakespeare's Globe

Soho / Covent Garden

London's entertainment heart. West End theatre, Soho's LGBTQ+ scene, jazz bars, Chinatown, and Covent Garden's street performers and market.

Best for
Theatre, Chinatown, street food, nightlife

Bermondsey / London Bridge

Borough Market is here (the world's greatest food market), alongside The Shard, Tower Bridge views, and an emerging restaurant and bar scene.

Best for
Borough Market, The Shard views, Tower Bridge, food

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